Proactive improving KPIs/experience across the Telco’s subscriber lifecycle ?
There is a buzz across GSMA Camara announcing NaaS APIs which showed how Telco can monetize their network capabilities, effectively to make other businesses intelligent and efficient.
But any thoughts on whether Telcos thinking upfront to improve KPI/experience across their own subscriber lifecycle management ?
Recently Google announced Telecom Subscriber Insights which takes insights from CSPs’ existing permissible data sources such as usage records, subscriber plan/billing information, Customer Relationship Management (CRM), app usage statistics, and help forecast subscriber behaviour, and recommend subscriber segments who are probable to upgrade, probable to churn and next best offer for subscriber.
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