Recently Elisa reports a surprising drop in Q3 mobile data traffic in Finland.
If accurate, this suggests that the traffic growth seen since Q2 2022 has halted.
Possible causes include fiber adoption or the exclusion of 5G SA-based FWA traffic from the data.
Source 
Tefficient 🚥 on LinkedIn: UPDATE. Elisa had reported the wrong number. Now corrected to 537 PB…
What is your opinion: What are possible reasons for a drastic drop in mobile data traffic?
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New Codecs Improved compression technologies (e.g., for IPTV) can reduce data transmission by up to 30%, lowering traffic demand?
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End of “Data Tsunami” - initial surge of mobile data growth may have stabilized as networks and services become more efficient?
Other Reasons:
- Market saturation?
- Data-saving policies?
- Changes in user behavior (e.g., less data-intensive activities)?
